Post Malone Signs on to Rep Hard Rock Bet

Hard Rock Bet, one of our best sports betting sites, is making a splash in the celebrity partnership game with its new campaign, “Roll With Us,” featuring 9-time Grammy award-nominated global megastar Post Malone.

On Monday, Hard Rock Digital launched its fall campaign, hoping to make its sports betting and online casino gaming more welcoming by enlisting the talents of one of the most recognizable names in pop culture today. Check it out with our Hard Rock Bet promo code.

The campaign aims to increase the reach of the so-far middling online casino and sports betting brand and to break down some intimidation barriers associated with gambling.

"It's always a blast working with Hard Rock. It's sports. It's music. It's entertainment. When Hard Rock Bet says 'Roll With Us' they mean it. They're bringing everyone in. That's what I'm all about," said Post Malone before the campaign's launch.

The campaign 

The Hard Rock Bet “Roll With Us” campaign, a collaboration with Post Malone, attempts to separate the sports betting and real money online casino brand from its competition. It has been rolled out to make wagering more inviting and inclusive to new and seasoned bettors alike.

Produced by global creative company 72andSunny, Redline Media Group, and the Hard Rock Digital creative team, the campaign, through music, hopes to reach a whole new audience for the gambling brand. 

The video features people from all walks of life, from friends having a night out to customers at a nail salon. The spot aimed to promote inclusivity and shed bettor stereotypes, and Post Malone’s presence certainly accomplished this. 

The campaign will be distributed through television, streaming services, radio, and social media in several target markets nationwide.

A good fit

Post Malone fits what Hard Rock Bet is trying to accomplish in the competitive industry surrounding our best sports betting apps. His image complements the brand's “Rebelliously Inclusive” message.

Matt Primeaux, Executive Managing Director and President of Hard Rock Digital, said, "For a brand that lives at the intersection of sports, music, and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos."

“Our message is simple — no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots, especially for those in Florida kicking off their first football season with legal sports betting and that have enthusiastically embraced our top-rated app." 

Hard Rock Bet ascension

Hard Rock Bet has been a highly-rated product since Day 1. With a 4.9 star rating from the App Store and a 4.8 rating from the Google Play Store, it is one of the highest-rated U.S. iGaming apps in the business.

Hopes are that ratings can eventually lead to market share, which Hard Rock Bet has struggled to gain across America.

Hard Rock Bet offers a sports betting-only platform in the Arizona sports betting, Florida sports betting, Indiana sports betting, Ohio sports betting, Tennessee sports betting, and Virginia sports betting markets. However, it provides an online casino combined with sports betting in the New Jersey online casino market.

Before the new “Roll With Us” campaign, Hard Rock Bet increased its exposure through an official sports betting partnership with the NHL’s Florida Panthers, winners of the 2024 Stanley Cup.