PlayStar Adds to New Jersey Game Catalog With Play’n Go Partnership

PlayStar iCasino users in New Jersey will benefit from an expanded catalog of gaming options thanks to a partnership deal the company signed with Play’n Go, a top provider in the iGaming industry.

PlayStar is looking to increase its market share in its only American jurisdiction, New Jersey, and has honed in on Play’n Go’s gaming options to help them do so.

PlayStar has been successful in the Garden State since launching in October 2022. In June, PlayStar reported revenue of $1.9 million in New Jersey.

PlayStar has an eye on potential expansion into another of America’s top-performing iGaming states, the PA online casino market, in the future and others beyond that. A robust gaming menu and a solid foundation in the the NJ online casino market will certainly help.

Some of Play’n Go’s most popular iGaming options will be added to PlayStar’s menu of over 600 games offered to customers in the New Jersey market.

The collaboration builds on what both sides of the deal deem “a key partnership in what has already proved to be a thriving regulated market in the U.S.“

The new additions

PlayStar will be adding such Play'n Go titles as Reactoonz, a popular, high-profile sci-fi themed slot game to its menu as well as some of the company's other top options.

Included on that list are the adventure-themed slot game Rich Wilde and the Book of Dead, which features the character Rich Wilde, along with mythological-themed selections Rise of Olympus, Raging Rex 2 and Legion Gold.

A mutually beneficial partnership  

The new PlayStar/Play’n Go partnership is a win-win for both sides.

PlayStar bolsters its menu of top iGaming options to increase its market share. A more expansive menu of games is always better for an iGaming platform. Quality options from Play’n Go will add to the product's overall strength.

For Play’n Go, having its gaming options available to a broader audience will help reinforce its status as a serious player in the iGaming provider business.

According to Dan Alexander, PlayStar COO, “Partnering with Play’n Go will allow us to double down on this proposition in the Garden State by enabling us to provide fan-favorite titles like Reactoonz and Rich Wilde and the Book of Dead on our platform, and we’re sure players are going to love discovering what the studio is all about.”

Magnus Olsson, Play’n Go CCO, said that, “Our current collection of over 360 premium titles includes some of the most-played games of all time and we’ll be bringing the very best of that line-up to PlayStar over the coming weeks. We’re really excited about this partnership and can’t wait to hear how our titles are received by players.”