Mcb777 LiveKansas Reports Substantial Rise in Sports Betting Revenue in September

Kansas State Wildcats quarterback Avery Johnson celebrates after scoring a touchdown as we look at the Kansas sports betting financials for September 2024. — Kansas State Wildcats quarterback Avery Johnson celebrates after scoring a touchdown. Photo by: Scott Sewell/Imagn Images.

The summer slowdown is over for our best sports betting sites operating in Kansas.

The Kansas Lottery its sports wagering report for September 2024, revealing a surge in revenue compared to both last year and the previous month. The combined efforts of the Kansas sports betting operators resulted in revenues of $18.3 million from a $248.9 million handle.

This marks a substantial 127.2% increase in revenue year-over-year, up from $8.1 million last September. Handle also grew 13.5% from $219.3 million last year.

Month-over-month comparisons against August reveal even more dramatic growth. The September handle reflects a 69.3% jump from August’s $147.0 million. Meanwhile, revenue skyrocketed by 178.6%, compared to $6.6 million in August. The start of the 2024-25 NFL season on September 5 likely contributed to this month-on-month spike, with football being one of the biggest sports betting events in the US.

Kansas levies a 10% tax on sports betting revenue. The funds are allocated to various statewide initiatives like debt reduction, property tax relief, and infrastructure improvements. In September, this amounted to over $1.8 million in tax contributions, up 127.2% year-over-year.

DraftKings dominates online wagering

Six Kansas sports betting apps account for $17.6 million, or 96% of monthly revenue. DraftKings, partnered with Boot Hill Casino, led with $9.3 million in revenue, more than the combined total of the other five operators. FanDuel, operated by Kansas Star Casino, took second place with $5.4 million. BetMGM was the only other operator to collect a seven-digit revenue total, bringing in $1.9 million. Caesars followed, followed by Fanatics, and ESPN BET took last place.

In terms of handle, the top three remained the same. However, Fanatics secured fourth place with $11.4 million despite being the latest sportsbook to launch. This handle total also marks Fanatics’ best Kansas sports betting performance, surpassing the $10 million mark for the first time. While ESPN BET ranked last in revenue, it came fifth with a $10 million handle. Caesars recorded the lowest handle at $9.7 million.

Residents continue to take advantage of Kansas sportsbook promos as the NFL season presses on and we head into the autumn.

A different story for retail sportsbooks

The rankings for Kansas’ four retail sportsbooks were much different. ESPN BET at Hollywood Casino led the pack with $440,822 in revenue from a $6.3 million handle. FanDuel at Kansas Star remained second, collecting $239,998 in revenue from $1.6 million wagered. While Caesars at Kansas Crossing reported the third-highest handle of $819,948, DraftKings outperformed Caesars in revenue, with $45,310.

Despite reporting the highest online handle, DraftKings’ retail sportsbook at Boot Hill took last place with $345,584 wagered.

All could change next year

Looking ahead, Kansas may not experience such significant year-on-year growth next September. Neighboring Missouri is set to vote on legalizing sports betting in November. If approved, Missourians would no longer need to travel to nearby states like Kansas to place their wagers, redirecting revenue to Missouri’s coffers.

The campaigns for and against Missouri sports betting are heating up. Sports betting giants DraftKings and FanDuel are making significant donations in support of Amendment 2. Meanwhile, Caesars has invested over $14 million to oppose the measure.

Written By:
Ziv Chen

Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.