Kamala Harris Ramps Up Efforts To Win Over Young Male Demographic in Election Countdown

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In the final countdown to the 2024 presidential election, Vice President Kamala Harris and her campaign team have stepped up their efforts to win over young male voters, a demographic that has shown strong support for Republican candidate and former President Donald Trump. 

“The Democratic Party cannot just assume that young men would vote for them…I have definitely seen an increase in outreach from the Harris campaign to young men,” TikTok influencer Henry Sisson told .

Last week, Harris's running mate, Minnesota Governor Tim Walz, participated in a Twitch livestream playing Madden 25 alongside Representative Alexandria Ocasio-Cortez. The event was a success, marking the second most-watched livestream on the platform since Harris launched her campaign's Twitch account in August.

The numbers

Harris has consistently held a lead of over 10 points among younger male voters. However, according to Harvard’s latest youth poll, which is the largest in the U.S., Harris has a 20-point advantage among younger male voters who intend to vote. She holds a much larger lead with young women, with a 30-point lead on Trump.

“The young men who are voting for Harris say that they’re definitely voting at a higher rate,” said Anil Cacodcar, chair of the Harvard Youth Poll. “Voter intention among those young men who are voting for Harris, or say they’re voting for Harris, is higher than that for young men voting for Trump.”

“I do think polls are overestimating how much young men are going to vote for Trump and underestimating how much young women are going to vote for Harris,” added David Hogg, co-leader of Leaders We Deserve. “I think a lot of the young men who are saying they’re going to vote for Trump in polls are saying that because they’re opposed to the system and they’re saying that to give the middle finger to the system but will they actually vote.” 

Trump’s campaign

The Trump campaign has also invested heavily in targeting younger men, using messages related to masculinity and the economy. Brilyn Hollyhand, chair of the Republican National Committee’s youth advisory council, has worked with the Trump campaign to reach younger men through apps like TikTok, events on college campuses, and interviews with popular male influencers like Joe Rogan and Logan Paul.

“[Trump] has put more machismo out there, and there are young men out and loud for Trump, but then there are young men out and loud for Kamala,” commented Simon Isaacs, who helps plan events for the Hotties for Harris movement. “But I also think there are definitively fewer MAGA hats on young men compared to 2016 and 2020…there is certainly a very loud minority of men but I think we are also reaching young men and beginning to invest in a space that Democrats have historically ignored.” 

Recent research conducted by the American Gaming Association found support for gambling among both parties, with around 75% of voters from each party in favor of casinos.