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DraftKings Acquires Golf Pricing Business

Andrew Reid

Last Updated: October 17, 2024 3:20 PM EDT • 1 min 40 sec read.

A DraftKings logo is seen on a mobile phone screen as we look at the company's acquisition of Mustard Systems' golf pricing tool
A DraftKings logo is seen on a mobile phone screen. Photo by Pavlo Gonchar / SOPA Images/Sipa USA.

One of our best sports betting sites has made another acquisition as it continues to make strides toward offering the most complete product it can to its users. 

DraftKings announced on Monday that it had acquired Dijon Systems Limited, which is a subsidiary of Mustard Systems that operated its golf pricing business. Mustard Golf is a business-to-business supplier of golf betting models and pricing. 

The sports betting behemoth plans to use the acquisition to expand its golf product by bringing pricing in-house. This should allow DraftKings to offer a wider range of markets and more live betting for those looking to make more golf picks.

DraftKings' chief revenue officer, Greg Karamitis, discussed the deal in the company's .

"Golf betting continues to gain traction amongst our players and adding Mustard Systems’ golf technology and its talented golf team will only sharpen our edge in creating an expansive and dynamic golf product offering," he said.  

Busy summer

DraftKings has been keeping busy over the last few months. As one of the nation's best sports betting apps, there's hardly time to rest on your laurels. 

It acquired microbetting provider Simplebet in late August. That move had been rumored to be in the works as far back as May. The company had already owned 15% of Simplebet's microbetting technology from a deal dating back to 2021. 

The acquisition brought Simplebet's suite of technology in-house, allowing customers to take advantage of additional microbetting opportunities.

But its not just one of the sites with the best sportsbook promos, like the DraftKings promo codes, but its also one of our best real-money online casinos. 

It kept up a busy August by becoming the first major American-based gaming company in almost 10 years to launch a proprietary online poker option with Electric Poker in Michigan. The new game was expected to immediately provide stiff online competition to PokerStars, BetMGM Poker, and the World Series of Poker (WSOP) as mobile poker sites compete for market share in the Michigan online casino market.

More moves? 

DraftKings hasn't mentioned any imminent moves for expansion yet, but one may be on the horizon - although things look dicey. The operator, along with its biggest competition in FanDuel, has been actively donating to the "Winning for Missouri Education" campaign to bring a legal market to Missouri sports betting. A vote for legal sports betting is set for November's election, and DraftKings will likely receive a license if things go its way. 

Otherwise, it'll remain status quo. 

DraftKings's daily fantasy gaming platform is available in 44 states, its online sports betting is available in 25 states and the DC sports betting market, and its online casino where customers can use DraftKings casino promo codes is available in five states.  

Written By:
Andrew Reid
Andrew is a Publishing Editor at Sportsbook Review. He graduated from Acadia University with a degree in Kinesiology, working as a personal trainer and in injury rehab, and then attended the College of Sports Media in Toronto to attain a diploma in Radio and Television Sports Broadcasting. Andrew has been involved in the sports betting and fantasy sports space since joining the FNTSY Sports Network in 2014, where he worked as a producer, director, and occasional on-air talent on various shows focusing on sports betting and DFS content. Prior to joining SBR, he spent multiple years with the USA Today Network as an editor and writer. Living in Newfoundland, Andrew frequents grey market sportsbooks, but in the past, when he's lived in regulated areas, he's become well-versed with all of our best sportsbooks. As strictly a casual bettor, he enjoys making touchdown parlays with friends (bro-lays), sweating out golf cut parlays during majors, playing same-game parlays for fun, and chasing long-shot bets. He also enjoys using sportsbooks that have solid iGaming and casino platforms. As the old guy on staff, he has an affinity for industry news, which confuses some, but shh ... quiet ... the news is on.