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Caesars Becomes Sports Betting Partner of Detroit Lions

Andrew Reid

Last Updated: September 5, 2024 12:49 PM EDT • 1 min 2 sec read.

Detroit Lions wide receiver Amon-Ra St. Brown goes through drills during practice as we look at the Lions' partnership with Caesars in Michigan.
Detroit Lions wide receiver Amon-Ra St. Brown goes through drills during practice. Photo by: Eric Seals/USA TODAY Network.

One of our best sports betting sites has made a big announcement just in time for the NFL season.

The NFL's Detroit Lions have teamed up with sports-betting giant Caesars with a new partnership that was announced on Wednesday. Caesars Sportsbook is now the team's official sports betting partner, while Caesars Entertainment is linked with the team as its iGaming partner. 

The benefits 

Caesars already has a presence in the Michigan sports betting and online casino markets. Now, it will have extensive advertising throughout Lions Nation. Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino will have branding spread through Ford Field. 

Detroit Lions Radio Network and team digital and social media channels will also feature Caesars-branded spots. Caesars Sportsbook promo codes and Caesars Casino promo codes will likely appear for customers.

Caesars Rewards will make custom fan experiences a reality. And, as the Lions' assets will be made available for use, a real-money online casino blackjack game with a branded table felt will go live in time for the NFL season. 

Caesars in the Great Lake State

Caesars joined the Michigan sports betting app family in 2021, one year after it went live with in-person betting. It's offered attractive Michigan sportsbook promos since its launch.

“We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver,” said Eric Hession, president of Caesars Digital.

“We’ve enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe Online Casino later this year.”

Written By:
Andrew Reid
Andrew is a Publishing Editor at Sportsbook Review. He graduated from Acadia University with a degree in Kinesiology, working as a personal trainer and in injury rehab, and then attended the College of Sports Media in Toronto to attain a diploma in Radio and Television Sports Broadcasting. Andrew has been involved in the sports betting and fantasy sports space since joining the FNTSY Sports Network in 2014, where he worked as a producer, director, and occasional on-air talent on various shows focusing on sports betting and DFS content. Prior to joining SBR, he spent multiple years with the USA Today Network as an editor and writer. Living in Newfoundland, Andrew frequents grey market sportsbooks, but in the past, when he's lived in regulated areas, he's become well-versed with all of our best sportsbooks. As strictly a casual bettor, he enjoys making touchdown parlays with friends (bro-lays), sweating out golf cut parlays during majors, playing same-game parlays for fun, and chasing long-shot bets. He also enjoys using sportsbooks that have solid iGaming and casino platforms. As the old guy on staff, he has an affinity for industry news, which confuses some, but shh ... quiet ... the news is on.