Machibet777 LiveBetway Planning Exit from US Sports Betting Market

Rachael Blackmore aboard Captain Guinness after winning the Betway Queen Mother Champion Chase as we look at Betway's planned exit from the US sports betting market. — Rachael Blackmore aboard Captain Guinness after winning the Betway Queen Mother Champion Chase. Photo by: Andrew Matthews/PA Images/Alamy Images/Sipa USA.

There's a big change coming to the U.S. sports betting landscape, as one of our best sports betting sites is set to commence a strategic exit.

Super Group, the parent company of Betway USA, has announced that it will have the sportsbook exit the American sports betting scene, citing the results of an "extensive internal review." The group had a steep decline from its FY2022 profits, posting losses last year.

"We are not happy with the status quo," CEO Neal Menashe said.

Betway in the US

Betway USA has been active in the United States for the last two years after signing an exclusive partnership with Digital Gaming Corporation Limited.

The writing should have been on the wall after Super Group posted losses in the range of $14 million last year, and the North American arm of Betway was reportedly down $21.7 million in the first quarter of 2024.

Super Group is working with its partners and regulators in the New Jersey sports betting, Arizona sports betting, Colorado sports betting, Indiana sports betting, Iowa sports betting, Louisiana sports betting, Ohio sports betting, and Virginia sports betting scenes to end Betway's presence.

The group had been long granted a license in the Massachusetts sports betting market but had already chosen not to renew it.

Residents of those states that are looking for a new sports betting home should check out our best sports betting apps.

As Super Group looked to expand Betway throughout North America, it created partnerships with a number of professional sports teams. A little less than two months ago, the it had signed sponsorship deals with the NBA's Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers, and Golden State Warriors, and with the New York Islanders of the NHL.

What's left?

Super Group isn't pulling out of the United States altogether, as it continues to offer a couple of real money online casinos brands in a pair of key markets.

Jackpot City and Spin will continue to operate in the NJ online casino and PA online casino markets.

"The vast majority of Super Group's revenue is generated in iGaming and, in line with that strategy, we will continue to offer our leading casino product in New Jersey and Pennsylvania," Menashe said.

There was no mention of an exit from the company's Canada sportsbook business. Betway Canada is one of our best sportsbooks in Canada, and its Jackpot City brand holds the no. 1 spot on our best online casino in Ontario list.

Written By:
Andrew Reid

Andrew is a Publishing Editor at Sportsbook Review. He graduated from Acadia University with a degree in Kinesiology, working as a personal trainer and in injury rehab, and then attended the College of Sports Media in Toronto to attain a diploma in Radio and Television Sports Broadcasting. Andrew has been involved in the sports betting and fantasy sports space since joining the FNTSY Sports Network in 2014, where he worked as a producer, director, and occasional on-air talent on various shows focusing on sports betting and DFS content. Prior to joining SBR, he spent multiple years with the USA Today Network as an editor and writer. Living in Newfoundland, Andrew frequents grey market sportsbooks, but in the past, when he's lived in regulated areas, he's become well-versed with all of our best sportsbooks. As strictly a casual bettor, he enjoys making touchdown parlays with friends (bro-lays), sweating out golf cut parlays during majors, playing same-game parlays for fun, and chasing long-shot bets. He also enjoys using sportsbooks that have solid iGaming and casino platforms. As the old guy on staff, he has an affinity for industry news, which confuses some, but shh ... quiet ... the news is on.