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Baltimore Ravens Sign Expanded Merchandise Partnership with Fanatics

Ziv Chen

Last Updated: June 21, 2024 11:23 AM EDT • 1 min 16 sec read.

Baltimore Ravens quarterback Lamar Jackson passes the ball as we look at the merchandise deal between the Ravens and Fanatics.
Baltimore Ravens quarterback Lamar Jackson passes the ball against the Kansas City Chiefs in the AFC Championship football game at M&T Bank Stadium. Mandatory Credit: Geoff Burke/USA TODAY Sports.

Fanatics, Inc., the sports merchandise and apparel company behind Fanatics Sportsbook - one of our best sports betting sites, has announced an expansion of its sports merchandise agreement with the NFL’s Baltimore Ravens. The new extension allows Fanatics to provide retail sales of Ravens merchandise in the M&T Bank Stadium.

In a , Fanatics said it would “curate collections unique to the Ravens that celebrate both the culture of Baltimore and the fan base’s passion for the team.”

Fanatics SVP of Business Development Ed O’Brien said, “It’s an incredibly exciting time for the Baltimore Ravens, both on and off the field, and Fanatics is thrilled to expand our partnership together. We are proud to be an integral part of the team’s vision to heighten the year-long fan experience at M&T Bank Stadium and are committed to creating a world-class omnichannel retail model that grows with the city and team over time.”

Fanatics and the Ravens have worked together since 2013, with Fanatics supplying the Ravens’ online and mobile e-commerce. In 2023, Fanatics expanded its operations with a new distribution center in Aberdeen, Maryland. The close proximity of this distribution center will help Fanatics keep retailers stocked with the latest designs and distribute merchandise from top brands and local licensees. Fanatics has been expanding its operations across the US, including rolling out its sportsbook, which went live in the Maryland sports betting scene in August 2023.

The agreement comes as the Ravens have announced several planned upgrades to the M&T Stadium to improve the general experience for those visiting on gameday. Ravens Vice President of Retail and F&B Operations Chris Inouye commented, “The expanded partnership with Fanatics launches our retail experience to new heights. A proven industry leader, Fanatics has routinely provided a cutting-edge approach in the sports apparel market. Highlighted by M&T Bank Stadium’s first-ever year-round retail store, which will debut in 2025, our full-scale collaboration with Fanatics allows fans to connect with the Ravens and display team pride like never before."

Written By:
Ziv Chen
Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.