William Hill Review

William Hill Summary

William Hill is one of the oldest and best-known gambling companies.  

Established back in 1934 by none other than William Hill himself, the company began its days as a single betting shop in London. Over the years, the company expanded considerably, opening betting shops all over the UK before taking its business online in more recent years.  

Now, William Hill is a massive name in the world of sports betting – and that's great news for Canadian bettors looking for a reliable betting site that offers as many markets as you'll find among any provider in the country. Read on to learn more about what differentiates William Hill from its competitors.

William Hill Quick Facts

William Hill Locations

William Hill started its journey in the UK and is still primarily aimed at UK customers. However, over the years, the company has expanded considerably. This has allowed the brand to serve players in 10 countries across Europe, Latin America, and Canada.  

William Hill uses local licenses in each country it operates in, adhering to all the rules and regulations of the region in question. The company also has offices in several different countries worldwide, from its HQ in London to its outposts in Riga, Krakow, Cali, Malta, and Gibraltar.

Sports Leagues to Bet On

William Hill offers players endless choices when it comes to sports betting. Take a look at some of the most popular options available on desktop, mobile, and in-store.

NFL Betting

William Hill offers a wide range of NFL betting options, including moneylines, spreads, totals, quarter- and half-specific betting options, in-game wagers, and a decent selection of player props each Sunday during the season. This betting site's weekly NFL offerings might not rival those of large U.S. options like FanDuel, Caesars or DraftKings, but there's plenty here for Canadian bettors.

NBA Betting

There’s no shortage of betting options for the NBA fans, as William Hill offers moneyline, spread, and total plays for every game on the schedule. You can also wager on quarterly or halftime options and daily player props. As with just about every major player in the sports betting space, William Hill has greatly increased its NBA prop markets in recent years.

College Football

If it’s NCAA football markets you seek, you’ve come to the right place. William Hill offers moneyline, spread, and total plays for most Division I games on any given Saturday during the season, along with a large assortment of quarter-by-quarter or halftime plays. You can also wager on team props, though player props aren’t available.

College Basketball

Marquee games during the college basketball regular season are covered, while William Hill follows the lead of most Canadian sportsbooks by ramping up the betting markets ahead of March Madness. William Hill is light on NCAAB props, but those don't get much traction anywhere.

NHL Betting

William Hill does well to appeal to Canadian NHL bettors, offering a healthy number of hockey markets during the season and into the Stanley Cup playoffs. In addition to moneyline, puckline, and total plays, bettors have access to two-way team and player props, along with period-specific betting markets.

MLB Betting

How do you make a summer afternoon even better? By firing up your William Hill account and placing some baseball wagers. WH offers comprehensive MLB markets for pre-game bets (moneyline, runline, total) and in-game action (five innings moneyline/run line, player props, team props).

Other Sports Leagues

As a prominent international brand, you will find some of the best coverage in the industry for the most popular sports in Europe and abroad, and odds tend to be quite competitive. William Hill offers markets for everything from the Premier League to the UEFA Champions League for soccer. There are also odds on La Liga games and big global tournaments like the World Cup. 

Historic sportsbooks like William Hill started their days dedicated to horse racing, and the sport remains one of the most popular options for players today. William Hill offers odds on all the best-known UK races, like the Grand National and the Cheltenham Festival. International meets are also thrown into the mix, such as the Dubai World Cup and the Kentucky Derby.

Tennis fans won’t be disappointed by the options at William Hill. The betting site takes bets on every Grand Slam, with particular emphasis on the UK favourite: Wimbledon. Players can bet on ATP Madrid, the Davis Cup, the US Open, the French Open, and of course, the ATP Challenger.

Greyhound racing is another popular option at William Hill. So much so that the bookmaker sponsors several races on the UK calendar. Players can place bets on the William Hill Springbok, Belle Vue, Daytona Beach Eve, the William Hill Greyhound Derby, the English Greyhound Derby, and the Ladbrokes Golden Jacket.

Cricket fans have plenty to choose from at William Hill. The bookmaker provides many different markets for cricket matches and tournaments. Players can choose from Test Matches, the Ashes, Twenty20 Internationals, the Pakistan Super League, the Momentum One Day Cup, and the Indian Premier League.

In all, Canadian sports bettors will find more international flair on the William Hill sports betting site than just about any other betting company out there.

Online Betting Experience

William Hill’s online business is thriving, with players enjoying sports betting, live casino games, and slots on its desktop site and through its Apple and Android apps. William Hill is a leading company in the online gambling world, so its website works as well as you might expect.

Website Experience

The site has been designed with players in mind and tweaked to perfection to create a user experience that’s quick, easy to navigate, and great to look at. You’ll have no trouble finding what you’re looking for here, and features like managing your account setting couldn’t be more straightforward.

One area in need of improvement: the overall design of the website. It feels more cluttered than some of the competitor sites like Sports Interaction, which features a much more user-friendly interface. A proverbial "new coat of paint" would do the William Hill sports betting website a world of good.

Mobile Betting and Betting App

William Hill has its own app, which is available to download on Apple and Android. The app works well on any device, no matter your screen size.  

The William Hill app is rated highly at both the Apple and Android apps stores, with a rating of 4.4 on Google Play and 4.6 on Apple’s app store. Feedback from users is generally positive, with players praising its user-friendly design and seamless gaming experience. 

Live Betting

Live betting is available at William Hill. Players can choose from 60 different sports to bet in-play. Some of the top in-play options include football, tennis, golf, basketball, baseball, table tennis, and eSports.  

Odds for in-play betting are generally competitive. The sportsbook also allows players to cash out if the tension is too much. We’re pleased to report that competitive odds are usually offered when players opt to cash out during a game.

Casino, Poker, & Other Gaming Options

While William Hill started life primarily as a sportsbook, it has since expanded to offer an online casino, complete with poker and live dealer games.  

There are over a thousand slots at William Hill, with titles by many of the best-known developers. Playtech designs most games, but there are titles from NextGen, IGT, NetEnt, and Ash Gaming. There are plenty of pacey three-reel games and more complex, feature-rich options for seasoned players to enjoy. Several progressive titles have been thrown into the mix too.  

Evolution powers the live casino at William Hill, and it does not disappoint. The live casino offers all the traditional table games, from blackjack at baccarat to roulette in its many variations. The site is regularly praised for its quality live casino games. It’s consistently rated amongst the top names for live games worldwide. 

William Hill History

William Hill is a historic company with a fascinating past dating back to the 1930s. The company was launched in 1934 with a specific interest in horse racing. At the time, it had just one betting shop on London’s prestigious Park Lane.  

Over the years, the company grew, expanding up and down the UK. Now, you’ll find a William Hill shop in almost every major town and city in the UK. 1,414 UK betting shops are open today, and the company employs over 12,000 people. The vast majority of these (8,000) are UK-based.  

Customer Ratings & Reputation

William Hill is rated amongst the top online gambling companies worldwide. It’s well known for offering a superior experience, from its website design and usability to the responsiveness of its customer support team.

Still, not everything is rosy with William Hill. For starters, it has historically throttled betting limits for players who have proven to be consistent winners – particularly those wagering at higher dollar amounts. We've seen this practice trickle down to even more casual players across the United States, and it does nothing to encourage players to remain loyal to the offending sportsbook.

This could play a major role in experienced players opting to leave William Hill in favour of a sportsbook that allows for higher limits. Beginners might not have as much of an issue with it.

There's also the issue of the 13 qualifying bets required to claim the $250 in bonus funds. As bonuses become more accessible south of the border, it's fair to ask why new players have to make such a large investment before seeing the full bonus (with a good chance of losing all of their initial stake before they even get that far).

This is the kind of restrictive promo that will almost certainly send new players running in the direction of another sports betting site.

Still, William Hill is well-respected among the majority of sports bettors, and even has a 2.8 rating on Trustpilot through more than 4,000 reviews world-wide. Given that most sportsbooks score far worse, that's actually quite a compliment.

Customer Service

The company offers support via live chat, telephone, and email. The support is also provided in numerous languages to cater to its international customer base. All customer support is available 24 hours a day, making this one of the best-performing sportsbooks in terms of support availability.

Yet, while the level of customer service is naturally optimized for UK-based players, Canadians have traditionally had a tougher time getting the help they need in a timely fashion. William Hill's customer service is based overseas, which can result in long wait times due to the time difference (even with a 24/7 live chat offering). Email replies are even slower.

If you're looking for one area in which William Hill could improve, this is it.

William Hill Contact

• 24/7 Live Chat
• Email: support@williamhill.com
• Phone: +011 800 3551 3551
• Twitter:

William Hill Legal Betting

William Hill is fully licensed and regulated. It also has local licenses in each of the countries it operates. The UK Gambling Commission licenses the company. It’s also approved by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner.

Responsible Gambling

William Hill is aware of its responsibility to its players, so it provides several tools and features designed to promote responsible gambling.

Players can choose to set deposit limits, timeouts can be used to ensure breaks are taken, and automated reminders have been designed to help players keep track of time. Account restrictions are also available should players need them, and there is the option to self-exclude if a player needs to take back control. 

Here are a few resources to help ensure you are gambling responsibly.

• : offers free, confidential help and support to anyone worried about gambling for themselves or others.
• : a global service provided by Gordon Moody offering free emotional support and advice to anyone affected by gambling.
• : The Responsible Gambling Council (RGC) is a respected, independent non-profit organization. They have been a leader in preventing problem gambling in Canada and globally for over 35 years.

Why Choose William Hill?

William Hill has been a leading player in the gambling world for decades, and it’s easy to see why. The company has adapted to an ever-changing gambling scene, introducing numerous new developments and cutting-edge technology to keep ahead of its competition.

The William Hill we see today results from years of innovation and a merger with another industry giant, Caesars Entertainment. That’s why it remains at the top of its game. And while there are ways in which William Hill can make its product even better, we highly recommend this sportsbook - it is hard to beat.